Job Title: Marketing & Social Media Specialist
Location: Honolulu, Hawaii
Job Type: Full-Time
Reports To: Executive Director
About Us: We are a premier Medspa in Honolulu, Hawaii, offering cutting-edge aesthetic treatments and top-tier skincare services in a relaxing, luxurious environment. Our team is passionate about providing high-quality, results-driven treatments while ensuring an exceptional client experience. As we continue to grow, we are seeking a dynamic Medspa Manager with strong leadership skills to join our team and contribute to our success.
Position Overview: The Marketing and Social Media Specialist is an integrated member of the APPS team. The perfect candidate is creative and knowledgeable on a variety of social media platforms, and is able to fluidly collaborate with providers, administrative staff, and marketing consultants who are assisting APPS in driving the surgical and medispa businesses.
As a Social Media Specialist, you will be responsible for developing, implementing, and managing engaging content across various media platforms. You will work closely with the practice leadership team to create compelling visuals, videos, and written content that aligns with the brand's voice and objectives. Your role will involve strategizing, creating, scheduling, and analyzing content to drive audience engagement, brand awareness, and online growth.
This job requires someone who is personable and able to answer patient messages on social media about our services, pricing, and scheduling. In addition we are looking for someone with connections in the local influencer community on Instagram. You must be technically sound in shooting video content, still photos, and have solid editing skills.
You should have a solid understanding of how social media works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand (answering comments) and “soft selling” the product by providing support to current and prospective customers.
Qualifications
- High school or equivalent. Two (2) years social media or other marketing experience or equivalent preferred. Proficiency in the following: Reels, Tik tok, Youtube video uploading, Instagram., Facebook, Shopify, and Flodesk newsletter platform or similar, preferred.